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Ronaldo’s underwear goes viral in new ad campaign

Getting locked out of one’s hotel room while conspicuously under-dressed is a danger we all face from time to time, and Cristiano Ronaldo is apparently no exception.

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The Real Madrid star is famously happy to strip down to his boxers for a good cause, and he has done so again for U.S. internet provider Altice in its latest commercial.

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Fortunately a hotel employee is on hand to help him out, but not before she takes a sneaky snap of her client – which in the real world would almost certainly lead to a disciplinary hearing and a sharp reminder to respect guests’ privacy.

Since this is TV, however, Ronaldo merely smiles wryly as his saucy shot goes viral in the time it takes for him to (finally) put on some clothes.

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“Altice USA customers love using our lightning-fast broadband service, and we are excited to connect with our customers in a fun, lighthearted way with our new Cristiano Ronaldo campaign, which highlights the large role internet connectivity plays in today’s digital culture,” Matt Lake, chief marketing officer of Altice USA, explained.

Watch the video here

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